University of Notre Dame Poster of Notre Dame's sign For away games a travel version is posted by equipment staff for the players to touch as they depart the locker room for the field.Īs the team enters the field, the Sooners run under a crimson banner that displays 'Play Like a Champion' that is flanked by flags representing each of Oklahoma's seven national championships. Traditional during home games at Gaylord Family Oklahoma Memorial Stadium Oklahoma players and coaches touch the 'Play Like a Champion Today' sign posted above the locker room doors as they head into the tunnel that leads to the field before every home game. The University of Oklahoma has used a sign with the phrase since the late 1940s, under coach Bud Wilkinson.

University of Oklahoma The Play Like a Champion Today sign for away games.

The University of Notre Dame Fighting Irish football program later began using the saying as well. It is located overhead in the tunnel leading out to the field in the south end zone at Oklahoma Memorial Stadium. Play Like a Champion Today is a saying written on a sign created by Coach Bud Wilkinson of the University of Oklahoma Sooners in the 1940s to inspire the players as they entered Owen Field. JSTOR ( January 2013) ( Learn how and when to remove this template message).

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